Panda and Penguin work hand in hand to achieve a common purpose – that is, to encourage quality in web content. Google encourage posting articles that are helpful to the end users, not those that can only serve to boost ranking of the target site. The old SEO techniques that care less about the demands of the audience will no longer do your site any good.
Panda is used to monitor duplicate content. It also works to penalize content used for spamming. Penguin, on the other hand, targets backlink patterns that provide little value to the end users. Therefore, unless you design you site according to the needs and preferences of your target audience, and at the same time post content that has value to them, all your SEO effort can only go to waste. Google will find ways to make you realize that you should change your tactics.
Just recently, Google announced removal of hundreds of link-selling sites. The old SEO technique used to rely on these sites to improve ranking through inbound links. Google also imposed penalty on sites guilty of manual spamming. This only proves that Google and the other search engines are seriously geared towards enhancing end-user experience.
How To Improve Google Rankinsg After Google’s Panda & Penguin Updates
By now, you should have realized that SEO is not enough to make your site number one. SEO is no longer a “one-man show.” You will need to use other techniques to achieve our online goals, and these include the following:
- Know the needs of your target audience: Google works towards what is best for the end-users, so you must do the same. Build your site with the interest of your target audience in mind. Analyze how you can make their visit to your site a good experience for them. Make sure that your post content that they will find useful.
- Content marketing: Spread the word about your site; there are various ways to do it. Make the most out of social networking portals such as Facebook, Twitter, MySpace, and LinkedIn to promote your site. When you get them to like your articles through quality, they are likely to share it to others too.
- Endorse your brand: Google like it better when you use your brand to drive traffic to your site, as opposed to stuffing articles with popular keywords. But then again, you must not talk about your business the entire time or you will get the audience bored. You can do press releases to create a stir.
If you would like to learn more, I suggest that you get Traffic Recon by SEO expert Matt Callen. It’s a video training course that teaches you traffic generation methods and what is working in 2013. Here is a review of Traffic Recon…
You can also find plenty of tips in network marketing communities like TriVia: http://www.youtube.com/watch?v=_Spr6MvVbJg
Search engine optimization or SEO is one of the most talked about topics by most internet marketers. In fact, if you want to venture into online business and would want internet users to locate your business website among the first options in the search results, the use of SEO is not just something that you can choose to overlook. There are various tools and elements that are applied in SEO in order to better your site rankings and thus give you more confidence that people will actually come to search for content on your website and even buy your products and services if you are offering any.
This is just how SEO can serve you. Apart from just having your website out there on the internet with search engine optimization giving you the best of ranks, you can also use your SEO optimization skills to make some residual income for yourself. In fact, there are millions of people from across the world who are earning handsomely just through offering search engine optimization related services.
Here are some of the means through which you can make money through the use of SEO on the internet;
- The most common option for millions of people around the world is opening up a SEO firm. At this firm, you can start optimizing people’s websites for a fee. Most of such firms also offer web content creation and academic writing services. If you are a good writer or can get a team of professional writers to generate web content for you, you are all set to kick start this business. Of course you can do both website design and web content creation for all customers just to ensure that they get the best results at the end of the process.
- You can also render your services on most internet marketing forums. The warrior forum is just but an example of a forum that you can join so as to offer SEO expertise and knowledge.
- This one adds on to the first point but once you have decided to join the forum service, you can get it a level further and start offering your services to freelance websites such as eLance, Guru, oDesk and Freelancer among many others.
- Fiverr SEO gigs is another option that you can go for when you want to make some cash using search engine optimization.
- Lastly, you can also work as an offline client. There are hundreds of businesses in your local region that might require your services. In fact doing local SEO is easier than doing it on a rather global scale.
If you are looking for step-by-step instructions to make money online with SEO, I highly recommend that you get OMG Machines by Greg Morrison. He will teach you, in simple words, everything you need to know about this business, and how to become profitable in a record time. Read this full OMG Machines review for more details…
If you want to know how Googlebot sees your WordPress site or blog, make sure you get P1 Content Magnet by Peter Garety, which is a WordPress plugin that shows you how Googlebot sees your pages, and gives you suggestions to improve them so they rank higher in the search engines.
The success of any business lies in the marketing strategy used by the business. These strategies have the potential to build up a business or lead to its downfall. Most business organizations have come to the realization that their greatest assets in marketing are the internet. Using the internet, they have the largest potential of reaching their desired target group. Effective interne marketing will see tremendous growth for the business organization allowing them to see maximum profits.
The internet is a ripe opportunity for business opportunities. This has made businesses grasp every opportunity that they can. In order for a business to increase its internet presence, it is important for them to have a subscription to an Ad words management service. This service will allow them to have the required streaming in of new clients to their website therefore creating effective advertising. An efficient Adwords service is what sets apart a business organization.
When finding this service it is important to look at what the service offers the business organization. However, the first thing that should be done is negotiating the price. Most services charge on cost per click. Depending in the amount of advertising that is to be done find a service that allows you to leverage the bulkiness of your advertisements to its price. Lower cost of advertising will do the business good in the end, as it will save on costs.
Good management services offer scheduling of adverts. This is a simple way where the adverts have a specific time when they appear. This allows the adverts to run at the most effective time. When the adverts are switched off at off-peak hours, the company saves revenue therefore allowing it to achieve its goals. These goals are mainly profit maximization and the minimization of costs.
For effective ad campaign, the use f dynamic keyword insertion is important. This allows your ad to pop up when an individual does a search where the words are contained in your advertisement. An effective service understands how DKI works. This will allow the business to reach a wider range of individuals increasing its presence. Ultimately, this could lead to an increase in sales therefore benefiting the business.
It is also important to ensure that before subscription, the service is certified. This means that the service providers are qualified and experienced in their work. Furthermore, it guarantees that work done will be of the highest quality.
If you liked this article and want to read more from them same author, read his review of the popular Spin Rewriter service.